Month: March 2022

Bulk Email Lists

The Internet has made it possible to connect millions of peoples’ names and addresses from around the world. And the number increases as more and more people discover the convenience and the growing necessity of the Internet in today’s fast-paced environment, where business growth largely depends on information technology. This has created many opportunities to encourage below the line marketing strategies.

Enterprising marketers have found the Internet a fertile ground to launch their products and services. They employ what is known as bulk email marketing or sending advertisements and infomercials to email users. In the 1990’s, this method went unchecked and unmonitored. This resulted in the birth of the term spam mail- unsolicited email. And the problem goes on today although measures are being taken to stop spammers.

To ensure the success of bulk email marketing strategies, the sender must have a clean list of targeted email addresses. This wills not only help the company assess the success of their campaigns; it will more importantly curb the risk of breaking the anti-spamming laws. Several US states and countries around the world have already enacted these laws to protect the public against unwanted mail.

Through the use of available software, generating a useful addressee list is fast and easy. Targeted email addresses can be extracted from URL’s and email service providers. Another option is to purchase a ready made list. This list usually comes from email service providers and agencies that conduct surveys.

Although sending out magazines and newsletters to millions of addresses through bulk emailing is free, companies cannot afford to risk the equity of their brands by offending people. Your email address lists should only contain those that signify they want to receive email from you. Otherwise, your unsolicited advertising will be classified as spam mail.

3D Animation

3D animation deals with electronically produced computer-generated 3D imagery used in motion graphics and digital special effects. In this case, the animator creates a design style or concept that tries to visually interpret and convey the required information using both new and traditional animation techniques.

The 3D animator will have to be well-acquainted with 3D animation applications and software, film and video production techniques, production processes, digital special effects, art and design movements and methodology, typography, styles of performance and dramatization, film and broadcast genres, technical scripting, health and safety regulations for the film and broadcast industry, and an understanding of budgeting and scheduling processes.

The job of the 3D animator is to design and realize original concepts, character and content creation. The animator, therefore, is responsible for devising and communicating creative ideas and accurate technical information. They have to provide the client with detailed estimates of costs, and work within the budget and schedule.

Each assignment will have different demands. So it is imperative that the animator should have a good knowledge and experience of animation software and broadcast processes, as well as a broad knowledge of technical scripting and digital technology used in broadcasting. The designer must be able to respond with innovative concepts and practical solutions for each assignment. The assignments may be of any kind, from designing a spinning top to re-creating mythical weapons.

To succeed in 3D animation, one must have a thorough understanding of computer-generated processes and applications to be able to achieve creative responses to design briefs within the restrictions of budget and deadline. He/she will be required to possess a passion for design, good communication skills and a good understanding of broadcast, special effects and character animation. Last but not least, he or she must enjoy working as a team member under pressure.

In addition to being able to demonstrate high standards of computer-generated imagery and animation techniques you will need to have a good knowledge of art and design movements and imagery, creative problem solving and innovation, and the understanding of how to deliver design concepts and processes.

DNS Errors

DNS errors generally occur when the IP address for a typed domain name cannot be found. This may happen when the server speed is too slow, so the time taken to find the IP address lapses. This is a general problem faced by those who access the Internet with a modem.

This is because dial-up speed varies in accordance with traffic, sometimes even disconnecting one from the Internet. This is not to say that it does not occur in the case of broadband connectivity. It can happen also in case of a broadband server problem.

You may also come across DNS errors if the website you are searching for is disconnected, since it is going through some construction process or upgrading process. At that point, the website owner requests the hosts to switch them off from the server in order to curtail traffic until the site is uploaded again.

DNS errors also occur when you misspell the domain name. In such a situation, even if a single letter is missing or added, it will not connect to the IP address and you will not gain access to the website. This is also the case for sending out emails. Any error in an email address makes the email bounce back to the sender.

DNS errors mainly occur due to typing faults. Thus, it is essential to be extremely careful when typing in domain names; otherwise you could be wasting a lot of time trying to access the site. Ideally, you should not keep complicated domain names, or visitors to your site may get confused and never reach you.

Direct Email Marketing

Today, email marketing is perceived as a key marketing and CRM strategy for most companies. Targeted email is vital to the growth of a business today. But there remains a thin line between email marketing and spamming. The next generation of email marketing is permission-based, and companies need to work harder to make their bulk emails distinct from spam.

There are a variety of email marketing software solutions, like Lyris, available on the Web today, which can help create the ultimate email marketing strategy for your business needs.

Per Email Labs, here are some guidelines for pumping up your email marketing strategy: develop a comprehensive email-marketing plan that demonstrates the value of the marketing program to the company. Work on your emails, laying emphasis on personalized subject lines, offers, products promoted and follow-up emails to responses. Send pre-campaign test messages to smoke out delivery glitches before you actually send your messages to your prospect base, and watch out for ISP blocking, filtering and anti-spam lists. Test different email clients (Outlook, Lotus Notes, AOL, and Web clients like Hotmail, Gmail and Yahoo) and platforms (PC and Macintosh).

It is important to build on the email relationship with the potential customer right at the beginning. The key is to engage the consumer almost immediately, as there is a significant drop in email performance after two months of recipients subscribing to a list.

Permission-based email is the standard that most companies adhere to, to minimize the damage to their brand and loss of customers which unsolicited bulk emailing can cause. It is important to tap dormant subscribers with the right tactics. Email Labs estimates that 30-50 percent of a company’s email list may be inactive. Engaging long-term subscribers in a consistent manner can make all the difference in a marketing strategy.