Category: Advertising

If you are going to take a walk at night, notice the luminescent, glowing signs that are gracing the façade of many buildings. These are called neon signs.

The first neon sign appeared in France in 1910 at Grand Palais. The display caught people’s attention – in fact, the effect was so bright and catchy that other countries took notice. As a result, demands to create neon signs for commercial use have grown since the 50’s and are still very much in demand.

Neon signs are created out of brightly colored gas discharge lamps filled with a certain gas. These are actually glass tubes bent and twisted to form different designs and letters. The light uses a high voltage but very low volume of amperage. To make the gas inside the tube glow with light, you will need to increase the electrical pressure from your wall outlet so that enough supply of current is transported.

One known advantage of neon signs is that electrical cost is relatively low. The typical lifespan of neon signs range from 7 to 10 years but there are some that have been known to last 20 years.

If you are wondering why those neon signs vary in colors, it is because these signs are created in three different ways using three different gases. Some use inert gas, for example. This is the combination of neon and argon/mercury gases. While neon gas glows in reddish-orange color, argon and mercury lights give off a light blue color. Some neon light also use fluorescent powders. Such lights use combinations of different gases to filter out different colors from the light spectrum. Some neon lights, on the other hand, use colored glass. This is the oldest method and the most expensive among the three. They provide the most vivid colors, but they are not as bright as other neon lights.

Brochure printing can be easy if you first identify your needs and have a clear sense of your budget. Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures are a great promotional tool.

Start with a layout that includes the text and images you will need to convey your message. Then choose the type of printing that best suits your brochure. Brochures are typically printed in more than one color.

There are two basic choices in printing: offset printing and laser or digital printing. Both printing processes are capable of producing large quantities of high-quality documents. Most high quality, full-color commercial printing is done on offset presses using the four-color process. Offset printing is a process whereby ink is spread on a metal plate with etched images, is transferred to an intermediary surface, and is then applied to paper by pressing the paper against the intermediary surface. Although set-up costs can be relatively high, the actual printing is generally inexpensive.

Laser or digital printing uses a laser beam to produce an image; this is also the way copy machines work. Offset printing usually produces clearer, crisper type and higher resolution images than laser or digital printing. However, smaller printing jobs can be done on a small low-volume laser or inkjet printer, or at a copy store, thereby eliminating set-up fees and some shipping costs.

Choosing paper is another very important aspect of brochure printing. Most printers will recommend a heavyweight, coated, or glossy paper to achieve a more vibrant, upscale look.

The folding of your brochure is another key consideration. Basic folding options include: the half fold or single fold, the tri fold (the left and right flaps open), and the “Z” fold (which opens up like an accordion). Almost all printers will give you a greater discount the more you print.

Brochure printing can be easy and fun and allow for a good deal of self-expression, so go ahead, what are you waiting for? Print that brochure.